Awareness Raising

Strategic Goal

Breaking norms and stereotypes about trans people in order to bring social and cultural changes to build trans inclusive society.

Strategic Objectives

  • To deliver objective information about sexuality and gender to the trans community and mainstream society;
  • To organize social and cultural campaigns to raise issues of trans community and sex workers in Armenia;
  • To cooperate with media to ensure that issues of sex workers and trans people are covered and raised.


  • Maintaining the organization’s website and social media pages;
  • Organizing video campaigns related to trans and sex workers rights and gender diversity;
  • Organizing cultural events related to trans issues and gender diversity;
  • Providing individual and group consultancies about sexuality and gender;
  • Elaborating, publishing and disseminating educational materials about sexuality, gender and sex work.
  • Organizing informational and educational events on sexuality and gender for the trans community, civil society, government institutions, mass media, university students, independent experts, specialists etc;
  • Developing and disseminating monthly E-magazines;
  • Participating in national, regional and international festivals, campaigns, prides and other events;
  • To study and research public acceptance and attitude towards trans people and sex workers in Armenia.

Expected Results

Decreased discrimination and violence against trans community and sex workers in Armenia.

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