Right Side NGO Announces a Call for Proposals for the Development of Online and Individual Fundraising and a Donation Policy

Right Side Human Rights Defender NGO invites experienced individual consultants, fundraising specialists, expert teams, and organizations to submit proposals for the development of a Crowdfunding Strategy, development of a Donation Policy, development and implementation of Crowdfunding Campaigns, and development and implementation of Individual Giving Campaigns.

The purpose of this call is to strengthen Right Side NGO’s fundraising capacity, diversify the organization’s funding sources, expand its base of individual donors, and establish sustainable and practical fundraising mechanisms that contribute to the organization’s long-term financial sustainability.

The scope of work includes the following key areas: development of a Crowdfunding Strategy, development of a Donation Policy, development and implementation of Crowdfunding Campaigns, and development and implementation of Individual Giving Campaigns.

About the Organization

Right Side Human Rights Defender NGO works in the fields of human rights protection, promotion of equality, combating discrimination, legal support, and public awareness.

The organization works with diverse beneficiaries, local and international partners, public institutions, civil society representatives, and communities to contribute to the protection of human rights, advancement of equality, and promotion of democratic values.

Purpose of the Assignment

The purpose of the assignment is to strengthen Right Side NGO’s fundraising capacity and establish practical mechanisms that the organization can use in the future to attract online and individual donations, expand its donor base, and diversify its funding sources.

The assignment shall include the development and implementation of the following four key components:

• Development of a Crowdfunding Strategy;
• Development of a Donation Policy;
• Development and implementation of Crowdfunding Campaigns;
• Development and implementation of Individual Giving Campaigns.

Scope of Work

1. Development of a Crowdfunding Strategy

The selected consultant/service provider shall develop a comprehensive and practical Crowdfunding Strategy for Right Side NGO, taking into consideration the organization’s specific areas of work, values, target audiences, and financial sustainability objectives.

The strategy shall include:

• assessment of the organization’s current online fundraising capacities and tools;
• definition of online fundraising objectives and priorities;
• mapping of key target audiences;
• assessment of opportunities to engage audiences in Armenia, the diaspora, and internationally;
• assessment of relevant online fundraising platforms and digital tools, with recommendations for their use;
• identification of potential thematic areas for fundraising;
• development of key messages for different target audiences;
• approaches for setting financial targets and measurable indicators;
• approaches to using social media, the organization’s website, email, and other digital platforms;
• mechanisms for attracting new donors;
• approaches for retaining and continuously engaging existing donors;
• mechanisms for planning and implementing online fundraising campaigns;
• monitoring and evaluation indicators;
• practical recommendations for the further development of online fundraising.

2. Development of a Donation Policy

The selected consultant/service provider shall develop a clear and practical Donation Policy for Right Side NGO, establishing the key principles and procedures for accepting, assessing, managing, documenting, and, where necessary, declining donations.

The Donation Policy shall include:

• general principles for accepting donations;
• criteria for acceptable and unacceptable donations;
• principles for assessing potential donors and donations;
• criteria for assessing whether donations are consistent with the organization’s mission, values, and human rights principles;
• identification of sources or types of activities from which the organization will not accept donations;
• principles for managing potential conflicts of interest;
• mechanisms for assessing ethical and reputational risks;
• conditions for accepting or declining anonymous donations;
• procedures for assessing and approving major donations;
• procedures for accepting financial and in-kind donations;
• principles for accepting and using restricted donations;
• principles for protecting donors’ personal data and privacy;
• procedures for recording and documenting donations;
• principles for donor communication and accountability;
• procedures for declining or, where necessary, returning donations;
• definition of responsibilities for implementing the policy;
• mechanisms for the periodic review and updating of the policy.

3. Development and Implementation of Crowdfunding Campaigns

The selected consultant/service provider shall work jointly with the organization’s team to develop and implement online fundraising campaigns based on the developed strategy and the organization’s priorities.

The work shall include:

• development of ideas and themes for online fundraising campaigns;
• definition of the objectives and expected results of each campaign;
• identification of the target audience for each campaign;
• setting financial fundraising targets;
• selection of appropriate online platforms and tools;
• development of key campaign narratives and messages;
• preparation of written content for campaign pages;
• development of clear donation appeals and calls to action;
• development of campaign content for social media;
• preparation of emails and donation appeals;
• development of campaign communication and dissemination plans;
• organization of campaign launches;
• practical support to the organization’s team during campaign implementation;
• monitoring campaign progress and recommending necessary adjustments;
• evaluation of campaign results;
• recommendations for improving the effectiveness of future online fundraising campaigns.

4. Development and Implementation of Individual Giving Campaigns

The selected consultant/service provider shall work jointly with the organization’s team to develop and implement fundraising campaigns targeting individual donors, with the aim of expanding the organization’s individual donor base and establishing mechanisms for their long-term engagement.

The work shall include:

• mapping key groups of potential individual donors;
• identifying potential individual donor groups in Armenia, the diaspora, and internationally;
• developing concepts for individual giving campaigns;
• defining target groups for each campaign;
• developing tailored messages for different audiences;
• developing and testing mechanisms for attracting new individual donors;
• developing mechanisms for attracting one-time donations;
• developing mechanisms to encourage recurring donations;
• developing approaches to attract small recurring donations;
• preparing donation appeals and campaign stories;
• developing electronic communication materials targeting individual donors;
• developing approaches to encourage repeat and recurring donations from existing donors;
• developing mechanisms for building long-term relationships with donors;
• developing thank-you and follow-up communications;
• implementing individual fundraising campaigns;
• monitoring and evaluating campaign results;
• providing recommendations for improving the effectiveness of future campaigns.

Capacity Building of the Organization’s Team

The selected consultant/service provider is expected not only to develop the above-mentioned documents and implement the campaigns, but also to transfer the necessary knowledge and tools to the organization’s team so that fundraising activities can be continued as independently as possible in the future.

This shall include:

• working sessions with the organization’s team;
• presentation and discussion of the Crowdfunding Strategy;
• presentation of the Donation Policy and guidance on its implementation;
• practical guidance on planning and managing online fundraising campaigns;
• practical guidance on attracting and retaining individual donors;
• recommendations for the future application of the developed tools and mechanisms.

Expected Deliverables

Upon completion of the assignment, the organization shall receive:

• a comprehensive Crowdfunding Strategy;
• a comprehensive Donation Policy;
• a developed and implemented package of Crowdfunding Campaigns;
• a developed and implemented package of Individual Giving Campaigns;
• a package of key messages and materials required for online and individual fundraising;
• mechanisms for attracting one-time and recurring donations;
• mechanisms for attracting new donors and retaining existing donors;
• indicators for monitoring and evaluating fundraising results;
• practical recommendations for the organization’s team on the future application of the developed tools.

These four main deliverables correspond to the approved project activities: development of a Crowdfunding Strategy and Donation Policy, as well as the development and implementation of Crowdfunding Campaigns and Individual Giving Campaigns.

Required Qualifications

Applicants should have:

• at least 3 years of professional experience in fundraising, online fundraising, individual giving, or related fields;
• demonstrated experience in developing fundraising strategies;
• experience in developing and implementing online fundraising campaigns;
• experience in attracting and retaining individual donors;
• experience in developing donation policies or relevant internal procedures;
• experience in fundraising through digital communications and social media;
• strong strategic thinking and analytical skills;
• ability to develop fundraising messages tailored to different target audiences;
• excellent command of Armenian and English.

Experience working with civil society organizations, human rights organizations, international development programs, or the non-profit sector will be considered an advantage.

Application Procedure

Interested individual consultants, expert teams, or organizations should submit:

• a technical proposal outlining the proposed methodology and timeline for the assignment;
• a financial proposal;
• a CV or organizational profile;
• a description of relevant professional experience;
• a portfolio of similar assignments;
• examples of at least 2–3 similar assignments previously completed;
• where available, examples and results of previously implemented online and/or individual fundraising campaigns.

Applications should be sent to rightsidengo@gmail.com with the following subject line:

“Development of Online and Individual Fundraising and Donation Policy”

Application deadline: October 20, 2026

Only shortlisted applicants will be contacted.