R. Y.

R. Y. is a skilled communications and public relations specialist with a passion for human rights advocacy and social justice. With five years of experience at the Right Side Human Rights Defender NGO, R. has played an integral role in shaping the organization’s public voice, using strategic communication to amplify marginalized communities and drive societal change. Based in Armenia, they combine media expertise, storytelling, and activism to challenge discrimination and advance LGBTIQ rights.

As the PR and Communications Officer at Right Side, R. leads efforts to elevate the NGO’s visibility, crafting compelling narratives that highlight the struggles and resilience of transgender and LGBIQ individuals in Armenia. Over their five-year tenure, they have managed media relations, developed high-impact advocacy campaigns, and leveraged digital platforms to combat stigma, influence public opinion, and mobilize support for policy reforms. Their work ensures that critical human rights issues—from hate crimes to gender-based violence—are communicated powerfully to diverse audiences, including policymakers, journalists, and international stakeholders.

R. specializes in bridging advocacy with strategic communication, transforming complex human rights issues into accessible, persuasive messaging. They collaborate closely with program teams and grassroots activists to ensure marginalized voices are centered in public discourse, while also building partnerships with local and international organizations to strengthen collective outreach. Their intersectional feminist approach highlights how discrimination intersects with gender, sexuality, and socioeconomic barriers, informing campaigns that push for systemic change.

A trusted expert in their field, R. has contributed to Right Side’s growth over the past five years by pioneering innovative communication strategies, crisis management protocols, and social media advocacy. Their work has been instrumental in raising awareness, securing media coverage, and fostering solidarity across movements.

R. holds a degree in [Your Field, e.g., Communications, Journalism, or Human Rights] and has completed specialized trainings in digital advocacy, inclusive storytelling, and crisis communication. Their long-term dedication to Right Side’s mission reflects a deep commitment to the belief that justice requires not only legal progress but also the power of stories to shift hearts and minds.